- July 15, 2019
- Posted by: Jon Stewart
- Category: Uncategorized
Our most established community manager is a social media strategy, digital advertising and content creation specialist. Amy is a bona fide qualified Wordsmith with honours, and she’s also a seasoned beauty and fashion blogger across multiple mediums.
But which dead celebrity would she share a Happy Meal with? Which drag queen occupies 90% of her waking thoughts? What’s the etiquette behind correct emoji use? We trapped her with a shot of tequila and forced her to answer the questions that matter. Brace yourself for some hard-hitting journalism.
Q: As a child, what did you want to be when you grew up?
A: Vet (now incredibly squeamish), fashion designer (can’t sew), actress (crippling anxiety about public speaking)
Q: How do you develop an authentic tone of voice for the brands you work with?
A: It’s important for tone of voice to reflect the brand’s overall image and also be suitable for the target audience. For example, a cocktail bar can be a bit naughty, make jokes and use lots of wink emojis. A casual restaurant is light hearted and enthusiastic, with descriptive food words and lots of exclamation marks. More ‘serious’ brands are to-the-point – cut the crap and make it clear.
Q: If you had to delete all but three apps from your phone, which ones would you keep?
A: Twitter (I would usually say Instagram but I’m falling out of love with it), ASOS and Spotify.
Q: If you could invite a famous wordsmith for dinner, who would it be and what would you feed them?
A: As cliche as it sounds, I would love to sit down with J K Rowling and just explore her weird, weird brain. We would eat spaghetti bolognese, not for any particular reason, I just really like it. Also, if Freddie Mercury counts as a Wordsmith I’d love to go for a McDonald’s drive-thru with him
Q: If you had to teach a class on something, what would it be?
A: The evolution of Lady GaGa. It would a listening party playing through her entire discography, plus analysing her music videos, influences and iconic fashion moments.
Q: If you could go back in time and change history, what would you change?
A: Shangela was robbed.
Q: What’s something you believed earlier in your career but think about differently now?
A: That adults know exactly what they’re doing and that working professionals are all very organised and efficient.
Q: What’s your favourite word, and why?
A: Nibble. It’s just nice and it reminds me of cake.
Q: Which social media networks do you regularly engage with?
A: Instagram, Twitter, Facebook (mainly to update family).
Q: Morning person or night owl?
A: Morning person. I love the feeling of a new day, I like resetting overnight and waking up with a fresh outlook.